Etsy Seller Glossary
36+ essential terms every Etsy seller should know, explained in plain English.
A
API (Application Programming Interface)
A set of protocols that allows different software applications to communicate. EasyNest uses Etsy's official API to sync and manage your listings.
Attributes
Specific characteristics of a listing such as color, material, or size. Etsy uses attributes to help buyers filter search results.
B
Bulk Editing
The ability to edit multiple listings at once. Instead of updating each listing individually, bulk editing lets you change titles, tags, pricing, and shipping across hundreds of listings simultaneously.
C
Categories
The hierarchical classification system Etsy uses to organize listings. Choosing the right category helps buyers find your products through browse pages and filters.
Conversion Rate
The percentage of shop visitors who make a purchase. A higher conversion rate indicates more effective listings.
CSV (Comma-Separated Values)
A file format used for importing and exporting data. EasyNest supports CSV export for offline editing and reporting.
D
Digital Download
A listing type for products delivered electronically, such as printable art, patterns, or templates. No physical shipping required.
Draft
A listing state where the listing is saved but not yet published on Etsy. Drafts are only visible to the shop owner.
E
Etsy Ads
Etsy's built-in advertising platform that promotes your listings within Etsy search results and on partner sites. Budget is set daily.
Etsy SEO
Search Engine Optimization specific to Etsy's internal search algorithm. Involves optimizing titles, tags, descriptions, attributes, and images to rank higher in Etsy search results.
F
Favorites
When a buyer saves your listing to their favorites. High favorite counts can indicate interest and may indirectly influence search ranking.
Fulfillment
The process of preparing, packaging, and shipping an order to the customer after purchase.
I
Inactive
A listing state where the listing exists but is not visible to buyers. Listings can be deactivated manually or expire after their renewal period.
K
Keywords
Words and phrases that buyers use to search for products. Effective keyword usage in titles, tags, and descriptions is the foundation of Etsy SEO.
L
Listing
A single product page on Etsy. Each listing includes a title, description, images, pricing, shipping details, tags, and attributes.
Long-tail Keywords
Specific, multi-word search phrases (e.g., "personalized gold name necklace" instead of "necklace"). Long-tail keywords face less competition and often convert better.
M
Mockup
A realistic preview of how a product looks in context (e.g., a t-shirt design shown on a model). EasyNest's Design Studio helps create mockups from your product images.
O
OAuth
An authentication protocol that lets EasyNest access your Etsy shop data without knowing your password. You grant specific permissions through Etsy's authorization page.
Optimization
The process of improving listings to increase visibility and sales. Includes SEO optimization, image quality, pricing strategy, and description writing.
P
Pending Changes
Edits made in EasyNest that have not yet been published to Etsy. The pending changes tab shows all listings with unpublished modifications.
Personalization
A listing feature that allows buyers to provide custom text or choices when ordering (e.g., engraving text, custom colors). Configured per-listing.
Processing Time
The estimated number of business days between receiving an order and shipping it. Set per listing or via shipping profiles.
Profile
In EasyNest, a saved set of listing settings (tags, shipping, return policy, etc.) that can be applied to multiple listings at once.
R
Renewal
Etsy charges a $0.20 listing fee every time a listing is published or renewed. Active listings renew every 4 months automatically.
Return Policy
Your shop's rules for returns, exchanges, and refunds. Can be set per listing or applied in bulk through EasyNest profiles.
S
SEO (Search Engine Optimization)
Strategies for improving a listing's visibility in search results, both on Etsy and external search engines like Google.
Shipping Profile
A reusable template defining shipping costs, processing time, and delivery destinations. Assigned to listings to avoid repeating shipping settings.
Shop Section
Categories you create within your Etsy shop to organize listings (e.g., "Rings", "Necklaces", "Sale Items"). Helps buyers browse your shop.
SKU (Stock Keeping Unit)
A unique identifier you assign to each product or variation for inventory tracking purposes.
Sync
The process of importing your Etsy shop data into EasyNest. Syncing pulls all listings, images, variations, and shop settings from Etsy's API.
T
Tags
Up to 13 keywords assigned to each listing to help Etsy's search algorithm understand what your product is. Each tag can be up to 20 characters long.
Taxonomy
Etsy's structured category system. Each listing must be assigned a taxonomy ID that classifies the product type (e.g., Jewelry > Necklaces > Pendant Necklaces).
Title
The name of your listing, up to 140 characters. The title is the single most important factor for Etsy SEO. Place your most important keywords at the beginning.
V
Variations
Different options for a single listing, such as size, color, or material. Each variation can have its own price, quantity, and SKU.
Views
The number of times your listing page has been viewed by potential buyers. Higher views generally indicate better search visibility.
Visibility
How easily buyers can find your listing through search, browse, and other discovery channels. Determined by SEO, listing quality, and Etsy's algorithm.
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